Why Didn't My Girls Shop At Target?

Fathers more than mothers are becoming more and more aware of the rising cost of the average American wedding. In fact, results of a study by Conde Nast Bridal Media (whoever that is) say the average cost of a wedding has reached $27,852. That's just about reason enough to pray for boy children rather than girls.

Because of the rise of nuptial-related items and activities many brides, with the blessing of their fathers, are "striking back, snubbing high-end florists, bridal boutiques and even jewelers in favor of bigger bargains at places like Target, Costco and WalMart" according to a report by MSNBC.

The report goes on to say, "Target, already known for its 'cheap chic' suits, t-shirts and other items, began offering wedding dresses on its Web site this year for as little as $89.99." Beats the hell out of the prices at that place somewhere in Alabama and another in Arkansas. It was reported that one bride got her dress at the prom shop in JCPenneys for less than that.

Target is also the place for "discounted wedding shoes, veils, gloves, flower girl baskets, guest books and other wedding accessories." They also say that WalMart's bakery is becoming increasingly popular for its wedding cakes. All cakes, regardless of the baker, have that icing straight out of the Crisco can, and who remembers what the cake tastes like anyway.

Costco's Web site lists a complete destination wedding package featuring a Tahitian ceremony and nine-night stay for as little as $4,080 per person -- hopefully there would be two people taking advantage of this. The happy bride and groom would have to get Mom's and Dad's congrats and best wishes at the airport 'cause Pops ain't gonna spring for another $8,160 just to make Mom happy.

Sam's Club reports that its jewelry sales have skyrocketed since it got into the engagement ring business six years ago. Its rings are somewhat reasonable, but the company did sell a Kentucky couple a rock for $185,000. I digress, but imagine that hunk of diamond in your buggy with the frozen chicken breasts, toilet paper and case of Corona. The cashier passes the items over the barcode scanner -- $11.99 --$15.46 -- $185,000 -- $22.97. Bells go off like you hit the jackpot at the casino.

Those same Conde Nast Bridal Media people say the average cost of an engagement ring is $4,435 -- Whoa! Take a look at yours and ask your loving hubby what he did with the rest of the money. Conde Nast whatever must be averaging in the likes of the 1/2 million dollar piece of ice that Charlie Sheen gave his new squeeze.

Anyway the point of the whole thing is that wedding costs can be moderated even though we do realize it is the most wonderful day in a girl's life next to the birth of that first child -- hope it's a boy.

Now if we can move the reception to Burger King maybe Mom and Pop can take advantage of the nine-night stay in Tahiti.